Project: Orla Lifeboat
Social Media (2022-2025)
Produced, hosted, and led the Orla Lifeboat series, managing every stage from story development and scriptwriting to filming, editing, and post-production. The series combined documenting the renovation of an oil-rig lifeboat (carpentry, electrics, plumbing, interior design) with personal storytelling and reflections on coming of age, masculinity, and the concept of home.
Distributed as short-form stories on Instagram and TikTok, it reached over 170 million views and 1.1 million followers. Supported by 17 corporate sponsors, merchandise sales, and audience donations, the series gained mainstream recognition, including features on BBC News and in Power & Motoryacht magazine, and led to a keynote at the Southampton International Boat Show.